Prepared by Day 7 Public Benefit Corporation | March 2026
You have 12 documents + this guide. Each document can be opened directly in your browser.
Document: SONESTA_RICHARDSON_MARKET_INTELLIGENCE
The "how did they know" intelligence brief. 90KB of research. 1,500+ lines.
Everything you need to walk into a meeting with Adam Suleman and know more about his business than most people who work for him.
What's inside:
- Part I: Full profiles of Abdul, Adam, Sam, and Tiffany (psychology, quotes, how to pitch each one)
- Part II: Competitor analysis with real numbers
- Part III: Exact guest complaint quotes from reviews
- Part IV: The 47 corporate employers generating demand in Richardson
- Part V: Every tax and government incentive — C-PACE, OBBBA, Section 179D, Richardson TIF
- Part VI: F&B revenue gap analysis
- Part VII: Sonesta corporate intelligence — including the April 1 Co-CEO transition bombshell
- Part VIII: Technology gap diagnosis
- Part IX: The Genesis pitch, tailored to this property
- Part X: The Paul Segreto franchise amplification strategy
- Part XI: Demand calendar with verified event dates
The #1 intelligence bomb: Keith Pierce — the Sonesta executive who personally recruited Adam Suleman into the franchise system in 2022 — becomes Co-CEO of Sonesta on April 1, 2026. That's 18 days from the date of this package.
Document: SONESTA_PROPOSAL_DRAFT
The main proposal document. What Genesis does, what it costs, what they get.
Document: SONESTA_DEEP_DIVE
Deep technical and operational analysis of the Sonesta Select Richardson property.
Document: SONESTA_GENESIS_PLAN
Step-by-step implementation roadmap for Genesis AI at this property.
Document: SONESTA_INDUSTRY_ANALYSIS
Industry context, competitive positioning, market conditions.
Document: SONESTA_OPPORTUNITY
The business case and opportunity framing.
Document: SONESTA_ROI_MODEL
Financial model with ROI calculations and revenue impact projections.
Document: SONESTA_OUTREACH_GUIDE
Contact strategy — decision-maker mapping, engagement sequence, and outreach approach for Equinox Hospitality and Sonesta corporate.
Document: SONESTA_CORPORATE_VISION
The full enterprise transformation vision prepared for incoming Co-CEOs Keith Pierce & Jeff Leer. 507 lines of corporate-level strategic thinking.
Document: SONESTA_TECHNOLOGY_STACK
World-class technology audit across 14 categories with 5 competitor benchmarks. 779 lines of technical analysis.
Document: SONESTA_BENEFITS_INCENTIVES
$198M–$1.67B in identified federal, state, and local programs. 736 lines covering C-PACE, OBBBA, Section 179D, Richardson TIF, and more.
Document: SONESTA_PACKAGE_VALUE
Complete valuation of what this advisory package is worth at market consulting rates.
| Person | Role | Priority |
|---|---|---|
| Adam Suleman | EVP & Principal, Equinox Hospitality | Primary target |
| Tiffany Ramirez | Dual GM, Sonesta Select + ES Suites Richardson | First call |
| Sam Suleman | EVP & Principal, Equinox Hospitality | Technology/brand angle |
| Paul Segreto | Franchise consultant, Sonesta relationships | Amplification |
Day 7 Public Benefit Corporation